Basementfest is a 3-night comedy festival created by my friend and colleague, Niles Abston. Between the two of us, we were able to organize, market, and execute this event in New York City and Los Angeles, selling out 7 shows in 3 nights. My role in Basementfest was brand development, creative direction, design, marketing, and production. I developed all Basementfest assets including merch, as well as the event marketing plan, budget, and website. I managed communication with talent, the venue, and attendees, as well as producing the event in person.