Nanlite Alien
Design, Marketing, Creative Direction

Objective
Develop a full-scale product launch for Nanlite's Alien, a new lighting kit.

Nanlite is a lighting company that offers a range of products for both in-studio and on-site photography. In 2024, they launched a new line of lights referred to as 'Alien.' I was responsible for developing the creative direction, writing copy, and designing all launch assets such as a landing page, launch eBlast, web banners, and social content.