Creative Process

1. Research: I conducted research on Partiful's values and target audience to gain a better understanding of their brand and industry.

2. Brainstorming: Using the insights from my research, I came up with the idea to promote the app through a live music festival. The festival would not only build brand awareness but also drive direct app downloads, as we would sell tickets exclusively through the app.

3. Digital Design: After brainstorming, I began designing mock-ups and developing a pitch deck.

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I developed this deck while I was in the process of applying for a marketing position at Partiful. Ultimately, they decided to go in a different direction, but I'm thankful for the opportunity and still believe that it's a great idea!